When a shopper asks an AI what to buy, you are either in the answer or you are not.
Prepared for Kanani McNerthney at Kroger.
We read the answer the way a shopper sees it, record every name in it and every page behind it, and repeat it on a schedule so you can see the wording move. Nothing here is modelled or estimated. Every number opens the answer it came from.
A question list and a brand list
These are the questions we asked for Kroger, in national grocery. No question in the headline set names you: the measurement is whether the engine reaches for you unprompted.
- where-to-buyWhere should I buy groceries for the week in Atlanta?
- where-to-buyWhere should I buy groceries for the week in Cincinnati?
- where-to-buyWhere should I buy groceries for the week in Houston?
- where-to-buyWhere should I buy groceries for the week in Los Angeles?
- categoryWhat is the best supermarket in Atlanta for a weekly shop?
- categoryWhat is the best supermarket in Cincinnati for a weekly shop?
16 questions in the headline set, plus 4 that name you directly and are reported separately. Adding a question, or a brand, is one line.
One template per answer engine
| Engine | This run | Note |
|---|---|---|
| ChatGPT | Ran | Full question set, with web search. |
| Google AI Overviews | Ran | Core question subset, captured from the Google results page. |
| Gemini | Available | Available and returning citations. Not run here to keep this capture to one morning; it is a question-set change, not a build. |
Adding an engine is a question-set change, not a new build: the same questions go to whichever engines you want covered. An engine that did not answer is listed as not run, with the reason, and is never reported as the market having no answer, because those are different facts.
One question, captured whole
Where should I buy groceries for the week in Atlanta?
- brandGrocery Stores in Atlanta, Georgia - Kroger(kroger.com)
- Atlanta Grocery Stores Guide: Best Places to Shop Locally(atlanta.com)
- Sprouts Farmers Market | Morningside Atlantic, GA(sprouts.com)
A scorecard you can run every week
- Named or not, and in what position
- Share of recommendation against rivals
- Which pages drive the answers
- How you are described when named
16 questions across your categories, every engine that answers, repeated on a schedule. Adding the next brand is one line, not a new project.
- A hosted page like this one
- Your own warehouse, when you want it
- The raw record, from the first run