NimbleGroceryshop 2026

When a shopper asks an AI what to buy, you are either in the answer or you are not.

Prepared for Sara Johnson at Kinder's.

We read the answer the way a shopper sees it, record every name in it and every page behind it, and repeat it on a schedule so you can see the wording move. Nothing here is modelled or estimated. Every number opens the answer it came from.

01
What you give us

A question list and a brand list

These are the questions we asked for Kinder's, in sauces, marinades and seasonings. No question in the headline set names you: the measurement is whether the engine reaches for you unprompted.

  • discoveryWhat is the best barbecue rub?
  • discoveryWhat is the best barbecue sauce?
  • occasionBest seasoning for grilled steak?
  • occasionWhat rub should I use on ribs?
  • discoveryBest all purpose seasoning for grilling?
  • discoveryWhat is the best marinade for chicken?

16 questions in the headline set, plus 4 that name you directly and are reported separately. Adding a question, or a brand, is one line.

Bachan'sBlues HogBone Suckin' SauceDinosaur Bar-B-QueFire & Smoke SocietyHead CountryHeath RilesKiller HogsKosmos QLawry'sMcCormick Grill MatesMeat Church+5 more tracked
02
The template library

One template per answer engine

EngineThis runNote
ChatGPTRanFull question set, with web search.
Google AI OverviewsRanCore question subset, captured from the Google results page.
GeminiAvailableAvailable and returning citations. Not run here to keep this capture to one morning; it is a question-set change, not a build.

Adding an engine is a question-set change, not a new build: the same questions go to whichever engines you want covered. An engine that did not answer is listed as not run, with the reason, and is never reported as the market having no answer, because those are different facts.

03
What we extract

One question, captured whole

What is the best barbecue rub?

There isn’t one universal “best” barbecue rub—the right one depends on the meat and the style of barbecue you like. But a few rubs are widely loved and cover most situations. Meathead's AmazingRibs.com Best all-around BBQ rub (homemade) For pork ribs, pulled pork, chicken, and general grilling, a Memphis-style rub is hard to beat: • ½ cup paprika • ¼ cup brown sugar • ¼ cup white sugar • 2 tablespoons garlic powder • 2 tablespoons onion powder • 1 tablespoon black pepper • 1 tablespoon chili powder • 1 teaspoon cayenne (optional) • 1 teaspoon dried rosemary (optional) This gives you sweet, smoky, savory flavor and builds a good crust (“bark”) during low-and-slow cooking. A well-known version is Meathead's Memphis Dust Rub, which uses a similar sweet-savory profile and is especially popular for ribs and pork. Meathead's AmazingRibs.com Best by meat • Brisket: Keep it simple: coarse black pepper + kosher salt (often called a Texas-style rub). Too many sweet spices can burn during a long cook. • Pork ribs: Memphis-style sweet rubs shine—paprika, sugar, garlic, onion, and pepper. Meathead's AmazingRibs.com • Pulled pork: A sweeter rub with paprika, brown sugar, mustard powder, garlic, and chili works very well. • Chicken: Add more herbs and a little heat: paprika, garlic, onion, black pepper, thyme, oregano, and cayenne. Good store-bought options If you don’t want to mix your own, popular choices include: • Meat Church rubs — especially their beef and all-purpose blends. American Meathead • Killer Hogs The BBQ Rub — a versatile sweet-and-savory pork/chicken rub. American Meathead • Oakridge BBQ Black Ops — a beef-focused brisket rub. American Meathead My “one jar only” pick: a
Pages the engine cited
04
The result

A scorecard you can run every week

What it tracks
  • Named or not, and in what position
  • Share of recommendation against rivals
  • Which pages drive the answers
  • How you are described when named
One run

16 questions across your categories, every engine that answers, repeated on a schedule. Adding the next brand is one line, not a new project.

Where it lands
  • A hosted page like this one
  • Your own warehouse, when you want it
  • The raw record, from the first run