When a shopper asks an AI what to buy, you are either in the answer or you are not.

Prepared for Jasmine Davis at The Hershey Company.

We read the answer the way a shopper sees it, record every name in it and every page behind it, and repeat it on a schedule so you can see the wording move. Nothing here is modelled or estimated. Every number opens the answer it came from.

What you give us

A question list and a brand list

These are the questions we asked for Hershey, in chocolate and candy. No question in the headline set names you: the measurement is whether the engine reaches for you unprompted.

discoveryWhat is the best chocolate bar?
occasionWhat is the best candy to hand out for Halloween?
discoveryWhat are the best peanut butter candies?
occasionWhat chocolate should I buy for s'mores?
occasionBest chocolate for baking cookies?
discoveryWhat is the most popular candy in America?

16 questions in the headline set, plus 4 that name you directly and are reported separately. Adding a question, or a brand, is one line.

100 Grand3 MusketeersBaby RuthButterfingerDove ChocolateEndangered SpeciesFerrero RocherGhirardelliKinder ChocolateLindtM&M'sMilky Way+8 more tracked

The template library

One template per answer engine

Engine	This run	Note
ChatGPT	Ran	Full question set, with web search.
Google AI Overviews	Ran	Core question subset, captured from the Google results page.
Gemini	Available	Available and returning citations. Not run here to keep this capture to one morning; it is a question-set change, not a build.

Adding an engine is a question-set change, not a new build: the same questions go to whichever engines you want covered. An engine that did not answer is listed as not run, with the reason, and is never reported as the market having no answer, because those are different facts.

What we extract

One question, captured whole

What is the best chocolate bar?

There isn’t one universally “best” chocolate bar — it depends on whether you like dark, milk, creamy, nutty, fruity, or classic candy-bar style. If I had to give a short list of standout choices: • Best overall craft chocolate: Askinosie Chocolate bars (especially dark milk or single-origin bars). They’ve received multiple craft chocolate awards, including Good Food Awards recognition. Good Food Foundation • Best dark chocolate for most people: Beyond Good Madagascar 70% — praised in blind tastings for a smooth texture and complex flavor. Serious Eats • Best classic supermarket-style milk chocolate: Ritter Sport Alpine Milk — creamy, sweet, and easy to enjoy. Serious Eats • Best “fancy but approachable” bar: Lindt Excellence 70% Dark — a reliable balance of cocoa depth and sweetness. • Best salty chocolate: Raaka Chocolate Pink Sea Salt (if you like less-sweet, more distinctive chocolate). Serious Eats For a typical chocolate lover who wants a single bar to try, I’d start with a 70% dark chocolate bar (enough cocoa flavor without being too bitter). If you prefer sweeter candy-style chocolate, a good milk chocolate with nuts or caramel is usually the better pick. My “grab one at the store” picks: 1. Lindt Excellence 70% Dark 2. Ritter Sport Alpine Milk 3. Tony's Chocolonely Milk Chocolate Caramel Sea Salt If you mean best chocolate bar like a candy bar (Snickers/Twix-style) versus best pure chocolate bar, the answer changes quite a bit.

Pages the engine cited

Winners - Good Food Foundation(goodfoodfdn.org)
To Find the Best Chocolate Bars, I Tried 27 Milk, Dark, and Flavored Options(seriouseats.com)

The result

A scorecard you can run every week

What it tracks

Named or not, and in what position
Share of recommendation against rivals
Which pages drive the answers
How you are described when named

One run

16 questions across your categories, every engine that answers, repeated on a schedule. Adding the next brand is one line, not a new project.

Where it lands

A hosted page like this one
Your own warehouse, when you want it
The raw record, from the first run