When a shopper asks an AI what to buy, you are either in the answer or you are not.

Prepared for Carey Chou at H-E-B.

We read the answer the way a shopper sees it, record every name in it and every page behind it, and repeat it on a schedule so you can see the wording move. Nothing here is modelled or estimated. Every number opens the answer it came from.

What you give us

A question list and a brand list

These are the questions we asked for H-E-B, in Texas grocery. No question in the headline set names you: the measurement is whether the engine reaches for you unprompted.

where-to-buyWhere should I buy groceries for the week in Houston?
where-to-buyWhere should I buy groceries for the week in San Antonio?
where-to-buyWhere should I buy groceries for the week in Austin?
where-to-buyWhere should I buy groceries for the week in Dallas?
categoryWhat is the best grocery store in Houston for fresh produce and meat?
categoryWhat is the best grocery store in San Antonio for fresh produce and meat?

16 questions in the headline set, plus 4 that name you directly and are reported separately. Adding a question, or a brand, is one line.

AlbertsonsAldiAmazon FreshBrookshire'sCostcoFiesta MartInstacartKrogerLa MichoacanaNatural GrocersRandallsSam's Club+6 more tracked

The template library

One template per answer engine

Engine	This run	Note
ChatGPT	Ran	Full question set, with web search.
Google AI Overviews	Ran	Core question subset, captured from the Google results page.
Gemini	Available	Available and returning citations. Not run here to keep this capture to one morning; it is a question-set change, not a build.

Adding an engine is a question-set change, not a new build: the same questions go to whichever engines you want covered. An engine that did not answer is listed as not run, with the reason, and is never reported as the market having no answer, because those are different facts.

What we extract

One question, captured whole

Where should I buy groceries for the week in Houston?

H-E-B, Joe V's Smart Shop, The Houston Farmers Market If you’re doing a full weekly grocery run in Houston, I’d think about it this way: • H-E-B — best all-around one-stop option. Great mix of produce, meat, prepared foods, pantry staples, and store-brand products. H-E-B also has a big Houston footprint, so convenience is a major advantage. Houston Chronicle • Joe V's Smart Shop — worth considering if keeping the bill down is the priority. It's H-E-B's discount format, with particularly strong prices on staples, produce, and meat. A recent Houston Chronicle comparison found Joe V's substantially cheaper than Kroger on its small test basket, although Aldi was cheapest in that particular test. Chron • ALDI — good for a budget-focused shop. Recent Houston price testing found it had the lowest total among Aldi, Walmart, Joe V's, H-E-B and Kroger for three basic items, though the comparison was small and prices vary by sale and product. Chron • The Houston Farmers Market — good for fresh produce and specialty ingredients. It's particularly useful if you're cooking Mexican/Latin American food or want a broader produce selection. • Urban Harvest Farmers Market — better for local produce and specialty products than for getting every item on a conventional weekly grocery list. My practical strategy: do the main shop at H-E-B, switch to Joe V's or ALDI if you're optimizing for price, and use one of Houston's specialty/farmers markets for produce or ingredients you can't find at the supermarket. If you tell me what part of Houston you're staying in (neighborhood or ZIP code) and roughly how much you want to spend for the week, I can narrow this down to 2–3 specific stores and build you a cost-conscious weekly shopping plan.

Pages the engine cited

The result

A scorecard you can run every week

What it tracks

Named or not, and in what position
Share of recommendation against rivals
Which pages drive the answers
How you are described when named

One run

16 questions across your categories, every engine that answers, repeated on a schedule. Adding the next brand is one line, not a new project.

Where it lands

A hosted page like this one
Your own warehouse, when you want it
The raw record, from the first run