NimbleGroceryshop 2026

When a shopper asks an AI what to buy, you are either in the answer or you are not.

Prepared for Ryan Close at Ferrero.

We read the answer the way a shopper sees it, record every name in it and every page behind it, and repeat it on a schedule so you can see the wording move. Nothing here is modelled or estimated. Every number opens the answer it came from.

01
What you give us

A question list and a brand list

These are the questions we asked for Ferrero, in confectionery, biscuits and cereal. No question in the headline set names you: the measurement is whether the engine reaches for you unprompted.

  • discoveryWhat is the best chocolate hazelnut spread?
  • attributeAre chocolate hazelnut spreads healthy?
  • occasionWhat is the best boxed chocolate for a gift?
  • occasionBest chocolate to bring to a dinner party?
  • discoveryWhat are the best breakfast cereals for kids?
  • attributeWhich cereal has the most fibre and still tastes good?

16 questions in the headline set, plus 4 that name you directly and are reported separately. Adding a question, or a brand, is one line.

ArtisanaCheeriosChocZeroGhirardelliHershey'sJustin'sKit KatLindtM&M'sNocciolataPostQuaker+3 more tracked
02
The template library

One template per answer engine

EngineThis runNote
ChatGPTRanFull question set, with web search.
Google AI OverviewsRanCore question subset, captured from the Google results page.
GeminiAvailableAvailable and returning citations. Not run here to keep this capture to one morning; it is a question-set change, not a build.

Adding an engine is a question-set change, not a new build: the same questions go to whichever engines you want covered. An engine that did not answer is listed as not run, with the reason, and is never reported as the market having no answer, because those are different facts.

03
What we extract

One question, captured whole

What is the best chocolate hazelnut spread?

If you mean best overall for taste and texture, I’d go with Nutella. It consistently performs well in blind taste tests for its smooth texture and balanced chocolate-hazelnut flavor, and a 2026 blind test found it essentially neck-and-neck with a premium supermarket brand. Kitchn Nutella Hazelnut Spread *$10.49* A few alternatives depending on what you want: • More hazelnut-forward / less conventional: ### Rigoni di Asiago Nocciolata L’Originale *$9.99* — organic and palm-oil-free, with a richer nut-and-cocoa profile. BayArea.com • More nut-butter-like: ### Justin’s Chocolate Hazelnut Butter *$9.19* — nuttier, less sweet, and more textured than Nutella. Consumer Reports also highlighted it as a good-tasting lower-sugar chocolate spread. Consumer Reports • Good inexpensive alternative: ### Great Value Hazelnut Spread *$2.97* — currently around $3 for 13 oz. My pick: Nutella for classic dessert-like spreading; Nocciolata if you want something a little more sophisticated and hazelnut-focused.
Pages the engine cited
04
The result

A scorecard you can run every week

What it tracks
  • Named or not, and in what position
  • Share of recommendation against rivals
  • Which pages drive the answers
  • How you are described when named
One run

16 questions across your categories, every engine that answers, repeated on a schedule. Adding the next brand is one line, not a new project.

Where it lands
  • A hosted page like this one
  • Your own warehouse, when you want it
  • The raw record, from the first run