When a shopper asks an AI what to buy, you are either in the answer or you are not.
Prepared for Shannon Carey at Dollar General.
We read the answer the way a shopper sees it, record every name in it and every page behind it, and repeat it on a schedule so you can see the wording move. Nothing here is modelled or estimated. Every number opens the answer it came from.
A question list and a brand list
These are the questions we asked for Dollar General, in small-format value retail. No question in the headline set names you: the measurement is whether the engine reaches for you unprompted.
- where-to-buyWhere can I buy household basics cheaply in Nashville?
- where-to-buyWhere can I buy household basics cheaply in Birmingham?
- where-to-buyWhere can I buy household basics cheaply in Little Rock?
- where-to-buyWhere can I buy household basics cheaply in Jacksonville?
- priceWhat is the cheapest store for everyday essentials in Nashville?
- priceWhat is the cheapest store for everyday essentials in Birmingham?
16 questions in the headline set, plus 4 that name you directly and are reported separately. Adding a question, or a brand, is one line.
One template per answer engine
| Engine | This run | Note |
|---|---|---|
| ChatGPT | Ran | Full question set, with web search. |
| Google AI Overviews | Ran | Core question subset, captured from the Google results page. |
| Gemini | Available | Available and returning citations. Not run here to keep this capture to one morning; it is a question-set change, not a build. |
Adding an engine is a question-set change, not a new build: the same questions go to whichever engines you want covered. An engine that did not answer is listed as not run, with the reason, and is never reported as the market having no answer, because those are different facts.
One question, captured whole
Where can I buy household basics cheaply in Nashville?
- Dollar Tree Store at Nashville (Charlotte Pike) in Nashville, TN(locations.dollartree.com)
- Family Dollar Store in Nashville, TN(locations.familydollar.com)
- 25 Things That Are Cheaper at Dollar Tree Than Walmart - First Home Love Life(firsthomelovelife.com)
A scorecard you can run every week
- Named or not, and in what position
- Share of recommendation against rivals
- Which pages drive the answers
- How you are described when named
16 questions across your categories, every engine that answers, repeated on a schedule. Adding the next brand is one line, not a new project.
- A hosted page like this one
- Your own warehouse, when you want it
- The raw record, from the first run