When a shopper asks an AI what to buy, you are either in the answer or you are not.

Prepared for Justin Rose at Bob's Red Mill.

We read the answer the way a shopper sees it, record every name in it and every page behind it, and repeat it on a schedule so you can see the wording move. Nothing here is modelled or estimated. Every number opens the answer it came from.

What you give us

A question list and a brand list

These are the questions we asked for Bob's Red Mill, in whole grains and baking. No question in the headline set names you: the measurement is whether the engine reaches for you unprompted.

discoveryWhat is the best brand of rolled oats?
attributeWhich oatmeal is the healthiest?
discoveryWhat is the best gluten free flour?
occasionBest flour for baking sourdough bread?
discoveryWhich brands make the best steel cut oats?
discoveryWhat is the best almond flour?

16 questions in the headline set, plus 4 that name you directly and are reported separately. Adding a question, or a brand, is one line.

365Anthony'sArrowhead MillsCoach's OatsGreat ValueKing ArthurMcCann'sNature's PathOne DegreeQuakerSimple TruthThrive Market

The template library

One template per answer engine

Engine	This run	Note
ChatGPT	Ran	Full question set, with web search.
Google AI Overviews	Ran	Core question subset, captured from the Google results page.
Gemini	Available	Available and returning citations. Not run here to keep this capture to one morning; it is a question-set change, not a build.

Adding an engine is a question-set change, not a new build: the same questions go to whichever engines you want covered. An engine that did not answer is listed as not run, with the reason, and is never reported as the market having no answer, because those are different facts.

What we extract

One question, captured whole

What is the best brand of rolled oats?

If you mean plain rolled oats for everyday oatmeal, my pick would be Bob’s Red Mill Organic Old Fashioned Rolled Oats. Bob's Red Mill Organic Old Fashioned Rolled Oats *$7.95* Why: • 100% whole-grain oats with just one ingredient. • Organic and Non-GMO Project Verified. Bob's Red Mill Natural Foods • Good texture—substantial and chewy without being overly coarse. Recent taste testing also singled out Bob’s Red Mill varieties for their texture and baking performance. Food & Wine • About 180 calories, 4 g fiber, 5 g protein, and 0 g added sugar per ½-cup serving. Bob's Red Mill Natural Foods Other good choices Bob's Red Mill Organic Old Fashioned Rolled Oats *$7.95* One Degree Organic Foods Sprouted Rolled Oats *$6.56* Quaker Old Fashioned Oats *$5.49* Great Value Organic Old Fashioned Oats *$2.22* • One Degree Sprouted Rolled Oats: worth considering if you specifically want sprouted, organic oats; they have 7 g protein and 6 g fiber per serving according to available nutrition comparisons. Mealfan • Quaker Old Fashioned: a solid, widely available choice with a slightly firmer texture. ([Food & Wine](

Pages the engine cited

brandOrganic Old Fashioned Rolled Oats | Bob's Red Mill Natural Foods(bobsredmill.com)
We Tested 10 Rolled Oats to Find the Best for Your Morning Oatmeal(foodandwine.com)
Bob's Red Mill Old Fashioned Rolled Oats Whole Grain vs One Degree Organic Foods Sprouted Rolled Oats compared | MealFan(mealfan.com)

The result

A scorecard you can run every week

What it tracks

Named or not, and in what position
Share of recommendation against rivals
Which pages drive the answers
How you are described when named

One run

16 questions across your categories, every engine that answers, repeated on a schedule. Adding the next brand is one line, not a new project.

Where it lands

A hosted page like this one
Your own warehouse, when you want it
The raw record, from the first run