NimbleGroceryshop 2026

When a shopper asks an AI what to buy, you are either in the answer or you are not.

Prepared for Thomas McCarthy at Anheuser-Busch.

We read the answer the way a shopper sees it, record every name in it and every page behind it, and repeat it on a schedule so you can see the wording move. Nothing here is modelled or estimated. Every number opens the answer it came from.

01
What you give us

A question list and a brand list

These are the questions we asked for Anheuser-Busch, in beer and beyond beer. No question in the headline set names you: the measurement is whether the engine reaches for you unprompted.

  • discoveryWhat is the best light beer?
  • attributeWhat is the best low calorie beer?
  • occasionBest beer to bring to a barbecue?
  • attributeWhat is the best non-alcoholic beer?
  • occasionWhich beer is best for watching football?
  • discoveryWhat is the most popular beer in America?

16 questions in the headline set, plus 4 that name you directly and are reported separately. Adding a question, or a brand, is one line.

Athletic BrewingBlue MoonCoors LightCoronaDogfish HeadGuinnessHeinekenKeystone LightMiller LiteModeloNew BelgiumPabst Blue Ribbon+8 more tracked
02
The template library

One template per answer engine

EngineThis runNote
ChatGPTRanFull question set, with web search.
Google AI OverviewsRanCore question subset, captured from the Google results page.
GeminiAvailableAvailable and returning citations. Not run here to keep this capture to one morning; it is a question-set change, not a build.

Adding an engine is a question-set change, not a new build: the same questions go to whichever engines you want covered. An engine that did not answer is listed as not run, with the reason, and is never reported as the market having no answer, because those are different facts.

03
What we extract

One question, captured whole

What is the best light beer?

If you mean mainstream American light lagers, there isn't one objective winner, but current taste tests tend to put a few near the top: • Miller Lite — probably the pick if you want a light beer that still tastes distinctly like beer: crisp, slightly malty, and dry. VinePair • Michelob Ultra — best if your priority is very light, crisp, and low-calorie; it's about 95 calories and 4.2% ABV per 12 oz. Beer Is My Life • Coors Light — a softer, very clean option if you prefer something extremely refreshing and easy-drinking. Learning to Homebrew • Samuel Adams American Light — worth trying if you want more flavor and a somewhat more craft-beer-like character. chowhound.com My practical answer: If you're standing in the beer aisle and just want one to try, go with Miller Lite. If calories/carbs matter more than flavor, go Michelob Ultra.
04
The result

A scorecard you can run every week

What it tracks
  • Named or not, and in what position
  • Share of recommendation against rivals
  • Which pages drive the answers
  • How you are described when named
One run

16 questions across your categories, every engine that answers, repeated on a schedule. Adding the next brand is one line, not a new project.

Where it lands
  • A hosted page like this one
  • Your own warehouse, when you want it
  • The raw record, from the first run